The lens have a list price of $750 which isn't that much higher than the current versions street price, so I guess that the new lens soon will reach the same street price. Normally you would see an increase in the price when the lens gets upgraded. This will be a lot cheaper than the other wide zooms that are available from Nikon, but still a high price for a zoom lens. The thing to remember about wide zoom lenses is that it there isn't any cheap models that you can buy even if you look at lenses made by third party manufacturers.
This sends a signal to the FX market that Nikon also want the lower end of the FX market. Today with the Nikon D600, but this year or next year we will see a lower end FX model that will fit in below the Nikon D600. We will most likely see more zooms that targets the advanced amateurs and amateurs market soon.
Nikon has provided us with a couple of sample images taken with the lens. They have chosen f/8 to take the pictures with, which normally is where the lens produces the sharpest images, so it is hard to tell from these pictures how the lens will produce in real life.
Nikon also announced the Nikkor AF-S 800mm f/5.6E FL ED VR with a 1.25 teleconverter, so the lens can reach 1000mm. The price of this lens is $18000, so you have to a professional to buy this lens.
I expect the Nikkor AF-S 18-35mm f/3.5-4.5G ED to have a better performance than the current model, but not on the level with the professional models such as Nikkor AF-S Nikkor 16-35mm f/4G ED VR, Nikkor AF-S Zoom-Nikkor 17-35mm f/2.8D IF-ED and my favorite Nikkor AF-S Nikkor 14-24mm f/2.8G ED N.
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